Worked on the launch communications for The WB™ Abu Dhabi, Curio Collection by Hilton, the world’s first Warner Bros.–themed hotel. Activity included media relations, press events, and influencer engagement to establish the hotel as a standout family and entertainment destination.

Post-launch, ongoing campaigns highlighted F&B, experiences, and seasonal activations to maintain momentum and reinforce repeat visitation. The scale and complexity of this launch provided valuable experience in managing major hospitality openings.