Worked on PR and brand activations for The Ritz-Carlton DIFC, with a strong emphasis on F&B storytelling and experiential concepts. Particular focus was placed on addressing seasonal challenges, especially during the summer months when outdoor venues traditionally slow.

One key initiative was the development of the Flair No. 5 Indoor Summer Pop-Up, designed to maintain momentum and footfall during off-peak periods. Media hosting, influencer engagement, and launch events were structured to drive both coverage and commercial impact.