Worked as part of the core regional communications team for BMW Group Middle East, supporting PR and media relations across eight markets in close collaboration with local dealerships. The focus was on maintaining a consistent regional brand voice while ensuring messaging remained relevant to local audiences, strengthening BMW’s presence across diverse markets.

Key contributions included high-impact industry moments such as the Dubai International Motor Show, where storytelling around innovation and future mobility helped secure over 100 pieces of meaningful coverage. The team also supported innovation-led initiatives such as the ParOne Invitational STEAMathalon, an AI-powered GolfBot challenge involving 20 UAE schools and over 100 students, generating more than 850 media hits across 70 countries.