Our team led regional communications for Genesis Middle East, overseeing PR strategy and media engagement across key GCC markets including the UAE, Saudi Arabia, Bahrain, and Oman. The role required a coordinated regional approach that ensured brand consistency while tailoring messaging to local audiences.

As a premium automotive brand, the focus was on building credibility and sustained visibility through strategic storytelling and immersive experiences. This included managing media and influencer engagement for vehicle launches, GCC drive programmes, and curated test drive moments—handling everything from guest curation to on-ground press office operations—resulting in strong long-form coverage and helping position Genesis as a serious contender in the luxury automotive space.