Led the PR and media strategy for Yas Plaza Hotels, positioning the six-property cluster as one of Yas Island’s leading lifestyle, dining, and stay destinations, while balancing a unified brand narrative with distinct identities for each hotel and outlet.

Our team used an always-on PR strategy with monthly storytelling, reactive press outreach, and continuous media engagement, alongside influencer stays, tastings, and F&B-led content aligned with seasonal moments, F1, and major Yas Island events, as well as corporate and brand communications covering openings, appointments, announcements, and ongoing visibility.