Be At One Communications led the official PR launch across Vol. 1 and Vol. 2 through a culture-first, influencer-led strategy designed to generate buzz both online and on-ground. We curated bespoke PR hampers for Gen Z and lifestyle influencers, executed phased influencer rollouts to sustain momentum across both volumes, and integrated ticketing within influencer content to drive direct conversions.

On-ground influencer hosting ensured real-time event coverage and authentic content capture, while outreach was strategically scaled from niche creators to top-tier influencers for Vol. 2 to amplify reach and impact. The campaign generated strong pre-event hype and sustained organic social chatter, supported by high-volume influencer attendance and real-time event coverage.